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Substance Abuse and Mental Health Services Administration, Risk Communication Macromedia Flash Intro Description.

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(Text Fades In:) "Since the events of September 11, 2001, public sensitivity to terror and fear of further crises have posed unprecedented challenges. One of those challenges is in how information is communicated to the public in timely, accurate ways that do not heighten concern and fear." --Charles G. Curie, Administrator, Substand Abuse and Mental Health Services Administration.

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(Text Fades In:) What are the messages to be delivered prior to, during, and after serious crises such as unusual disease outbreaks and bioterrorism?

What are the opportunities for effective communications and how can they be maximized?

What questions can we anticipate from the public in risk situations?

What are the news media's responsibilities and how can you help reporters meet them?

(Text Fades In:) Don't know the answers? There are steps public officials can take in advance of any incident to better prepare communities, risk managers, government spokespersons, public health officials, the news media, physicians, and hospital personnel to respond to the challenges of managing crises. For more information, click >>>

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